At Brilliant Read Media, it is our constant endeavour to identify and share some of the unique and compelling stories from the startup ecosystem. As part of this, we invited Renuka Lewis for an interview with Brilliant Read Media. To say further, Renuka is an Entrepreneur and Founder & Director of The Perfect Impressions Factory. Let’s learn more about her background, inspiring journey so far and her advice for our growing community!
Excerpts from our exclusive interview with Renuka:
Could you please talk us through your background and your journey?
My journey has been a blend of diverse industries, from lifestyle retail and media to fashion and wellness, each shaping my perspective on branding, consumer experiences, and creative storytelling.
With degrees from Mumbai University, Greater Manchester University (UK), and an MBA from Mount St. Mary’s University, Los Angeles, I’ve had the privilege of learning from the best and leading renowned brands like Videocon, Planet M, and Anita Dongre. These experiences fuelled my passion for curating meaningful experiences, which naturally led to the creation of The Perfect Impressions Factory.
At TPIF, I bring together strategy, creativity, and personalization to transform gifting into something more than just a gesture, it’s an experience, a memory, and a way to leave a lasting impression.
‘The Perfect Impressions Factory’ is such a unique name; talk us through more about it, please. Our audience would also love to know what kind of problem you are solving?
The Perfect Impressions Factory (TPIF) was born out of a simple yet persistent problem: finding the perfect gift that feels personal, thoughtful, and beautifully presented. Too often, gifting is either rushed, generic, or inconvenient, with people struggling to find high-quality, customized options without hopping from store to store.
At TPIF, we solve this by offering a seamless, one-stop solution for curated, customized, and exquisitely packaged gifts and hampers. Whether it’s luxury hampers, wedding trousseaus, corporate gifting, or personalized keepsakes, we bring together creativity, craftsmanship, and convenience.
Our goal is to make gifting effortless yet exceptional, where every detail, from selection to presentation, reflects thoughtfulness and elegance. Through innovation and personalization, we turn gifts into experiences that leave a lasting impression.
TPIF is redefining the gifting experience. Can you tell us more about what sets TPIF apart from others in the industry?
At TPIF, we don’t just sell gifts, we curate experiences.
What sets us apart is our meticulous four-step process that ensures every gift is as thoughtful as it is unique and beautiful:
1) Ideation & Conceptualization – We begin by understanding the recipient, the occasion, and the emotions behind the gift. This helps us curate meaningful and relevant gifting concepts that leave a lasting impact.
2) Branding & Designing – Whether it’s corporate gifting or personal occasions, we elevate each gift with sophisticated branding, personalized aesthetics, and premium packaging.
3) Customization – From monograms, UV printings and engravings to handpicked assortments, we ensure every gift is unique and tailored to the recipient’s taste.
4) Gift Wrapping – Presentation is everything. Our expert wrapping, premium raw materials, luxurious embellishments, and attention to detail make each gift truly extraordinary.
We offer a diverse range of gifting solutions, from luxury hampers and customized corporate gifts to wedding trousseau packaging and bespoke keepsakes. Our expertise lies in understanding the occasion, the recipient’s preferences, and the emotions behind the gift, and then crafting something truly special.
Another key differentiator is our commitment to high-quality craftsmanship and aesthetics. Whether it’s premium packaging, elegant branding, or unique personalization, we go the extra mile to make gifting effortless yet extraordinary. For corporate clients, we offer branding solutions that align with their company’s image, ensuring their gifts make a lasting impression.
Ultimately, TPIF is about elevating the art of gifting—making it thoughtful, seamless, and unforgettable.
Despite the challenges, what keeps you going when things get tough?
Building something meaningful and unique is never without its challenges, but what keeps me going is the impact we create through gifting. Seeing the joy, appreciation, and emotional connections our gifts bring to people makes all the effort worthwhile.
I feel it’s my purpose-driven mission to spread happiness—when you give a gift to someone, they light up with joy. That’s the most beautiful part of the gifting business, and it’s what truly motivates me.
I am also driven by my passion for creativity and innovation. Every challenge is an opportunity to refine our offerings, introduce new ideas, and push the boundaries of what gifting can be.
Most importantly, it is the trust and love from our customers that fuels our journey. Knowing that TPIF has become a go-to destination for thoughtful and elegant gifting reminds me why we started this in the first place—to make every gift special and every moment memorable.
What are the three most important lessons you have learned in your life?
Over the years, I’ve learned that resilience, adaptability, and the power of meaningful connections are the three most valuable lessons in both life and business.
Challenges are inevitable, but perseverance is what defines success. There have been moments when things didn’t go as planned, but pushing forward, learning from failures, and staying committed to the bigger vision have always paid off.
The world is constantly evolving, and the ability to embrace change is crucial. Whether it’s shifting consumer trends, new technologies, or unforeseen challenges, staying flexible and open to innovation has helped me navigate through uncertainty and grow stronger.
Relationships, whether with family, friends, or customers, are at the heart of everything. Genuine connections, trust, and collaboration have played a significant role in shaping my journey, both personally and professionally.
These lessons continue to guide me every day, shaping the way I lead, make decisions, and build TPIF into a brand that truly matters.
In your opinion, what are the keys to success?
A friend once told me, “Believe in yourself, and you will do wonders.” This simple yet profound advice has stayed with me, shaping my approach to both life and business.
For me, success isn’t just about reaching a destination; it’s about the journey, the mindset, and the values you uphold along the way. In my experience, the key factors that drive success are:
a) Passion & Purpose – When you truly love what you do and believe in its impact, challenges become stepping stones rather than roadblocks. Passion fuels perseverance, and a clear purpose keeps you focused.
b) Consistency & Discipline – Talent and ideas matter, but success comes from showing up every day, putting in the work, and staying committed to excellence. Small, consistent efforts lead to big results.
c) Innovation & Adaptability – The world is constantly evolving, and success depends on your ability to embrace change, experiment, and pivot when needed. A willingness to learn and innovate is crucial.
d) Strong Relationships – Success is rarely achieved alone. Whether it’s your team, customers, mentors, or industry peers, meaningful connections built on trust, collaboration, and mutual growth are invaluable.
e) Resilience & a Growth Mindset – Failures and setbacks are inevitable, but the ability to learn, adapt, and keep moving forward is what differentiates those who succeed from those who stop trying.
At TPIF, these principles guide everything we do ensuring that every challenge becomes an opportunity and every opportunity brings us closer to redefining the art of luxury gifting.
What advice would you give students and young professionals who want to have a successful career?
My biggest advice to students and young professionals is to focus on learning, adaptability, and perseverance. Here are a few key takeaways:
Master the Basics & Keep Learning – Build a strong foundation in your field, but never stop learning. The world is evolving rapidly, and staying curious and adaptable will set you apart.
Take Initiative & Be Proactive – Don’t wait for opportunities to come to you; create them. Show enthusiasm, take ownership of your work, and go beyond what’s expected.
Embrace Failures as Learning Experiences – Mistakes and setbacks are part of the journey. Learn from them, pivot when needed, and keep moving forward with resilience.
Network & Build Meaningful Relationships – Success is not just about what you know but also who you know. Surround yourself with inspiring mentors, industry leaders, and like-minded peers.
Be Passionate & Stay Committed – Success doesn’t happen overnight. Find work that excites you, stay consistent, and be willing to put in the effort to turn your vision into reality.
Balance Hard Work with Smart Work – Work ethic is crucial, but efficiency and strategic thinking matter just as much. Learn to work smarter, prioritize effectively, and manage time wisely.
At TPIF, we believe in innovation, creativity, and excellence—values that have helped us grow and evolve. Apply these principles, stay dedicated, and you’ll build a career that’s not just successful but also fulfilling.
Last but not least, what about your journey makes it satisfying/exciting?
What makes my journey truly satisfying is the ability to turn creativity into something meaningful. At TPIF, every gift we curate is more than just a product—it’s an experience, a memory, and an expression of thoughtfulness.
What excites me the most is the endless possibility for innovation. Gifting is an evolving space, and we constantly push boundaries with new designs, concepts, and customization techniques. The process of ideating, experimenting, and finally bringing a vision to life keeps me inspired every day.
Beyond that, the relationships we build with clients, artisans, and our team make this journey even more special. Knowing that we play a small part in people’s celebrations, milestones, and cherished moments makes all the challenges worthwhile. That’s what keeps me going!
BrilliantRead is committed to bringing stories from the startup ecosystem, stories that reshape our perspective, add value to our community and be a constant source of motivation not just for our community but also for the whole ecosystem of entrepreneurs and aspiring individuals.
Note: If you have a similar story to share with our audience and would like to be featured on our online magazine, then please write to us at [email protected], we will review your story and extend an invitation to feature if it is worth publishing.
